The World Cup Comes Home
For much of the world, soccer is more than a sport. It is culture, identity, tradition, and passion woven into everyday life. While Americans have long embraced football, basketball, and baseball as part of the nation's sporting DNA, soccer has steadily been building its own place in the conversation. Now, with the world's biggest sporting event returning to the United States, that evolution is impossible to ignore.
The last time the FIFA World Cup was hosted in the United States was 1994. At the time, soccer was still viewed by many Americans as a niche sport, played primarily by children on weekends and followed by a relatively small but dedicated fan base. Yet that tournament would become a turning point. It remains one of the most attended World Cups in history and helped pave the way for Major League Soccer, which launched just two years later.


